Vivid Diamonds & Jewelry was founded by Alon Ruschin, a seasoned South African diamond expert with a legacy rooted in transforming rough diamonds into exceptional polished gems. Alon’s deep understanding of the industry, from mine to masterpiece, has shaped Vivid into one of the most dynamic and respected names in fine jewelry.

With over 40 years of experience spanning gemology, manufacturing, vintage and signed jewelry, and both wholesale and retail markets, Vivid Diamonds offers a curated selection of extraordinary pieces. From rare white and natural fancy color diamonds to captivating rubies, sapphires, and emeralds, every gem is hand-selected for its uniqueness and beauty.

Guided by a commitment to excellence, integrity, and transparency, Vivid Diamonds & Jewelry delivers unparalleled quality at exceptional value. Our mission is to create pieces that are as rare and remarkable as the individuals who wear them.

As is customary, we require payment in full before shipping to anyone who has not already done business with us; otherwise terms are as previously established.